"Homeless, hungry -- anything helps." These are the messages written on countless cardboard signs in the cityscape. Jame Panagoti wanted to see more inspiring messages on the streets, so he traded pizzas from his restaurant for a chance to display signs with messages of love and harmony. It was a social business model that seemed to work: feed the hungry, advertise your restaurant, and share positive messages.
cathydawn
I absolutely believe that the messages we see have an effect on us. We all need take responsibility for for the words we put out into the world. With regards to this little video: I find it interesting that the signs, words, and messages he chose to put out into the world included "sponsored by red brick pizza'. Hardly selfless and sincerity doubted.