Architect and designer William McDonough gives a talk, filmed in 2005, explaining his "cradle to cradle" approach to building structures and communities. It is an approach dedicated to the wellness of all species, for all time. But it must begin with the right design, which he explains is really just the equivalent of enlightened intention.


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  • Take a look at the other innovative design projects William McDonough is currently working on.
  • Have you thought about where all the products you are using come from and where they end up? Watch "The Story of Stuff".
  • Check out Rachel Carson's "Silent Spring" from your local library. The book is widely credited with helping launch the modern environmental movement.

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