Released in January 2010 and initially only shown in the local Sussex area, this public service announcement from the Sussex Safer Roads Partnership became an international phenomenon after it was distributed on the internet, through social networking sites and YouTube, gaining over a million views in its first two weeks. The film's incredible reach -- it is now one of the top ten YouTube videos of all time -- stems from innovative story telling and an emotional approach to the message: wear your seat belt; a message focused on family, love, and all you have in life to embrace.

12,726 Views

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  • Michael

    If one thinks of his seat belt as the arms of his family or friends protecting him from harm, who could refuse to wear one? It is a very effective ad.

  • Norma

    Besides wear your seat belt, for your loves that wait for you to return home safe. Beautiful and powerful..

  • Susan

    As many times as I have watched this, it still makes me cry. Thank you.

  • Jeffrey Farrar Dean

    Fair acting.

  • Jane

    Inspirational video. Please ALWAYS wear your seatbelt, don't text and drive and really don't be a distracted driver at all by using your cellphone. Your life is too important.

  • Barbie

    REMARKABLE! PLEASE WEAR YOUR SEAT BELT IN YOUR VEHICLE, FOR YOUR LOVED ONES, FOR YOURSELF AND FOR ME! LOVE AND HUGE WARM HUGS,barbie

  • Esox

    It shows respponsiblity. We buckle-up for those that love us. We take care of each other even when we are not in thier very company.

  • sethi

    Beautiful , Thank you . Reality of life .

  • Roger

    Sheer love - at some point, love is all you need! Roger - Thankly.com

  • Simon Cohen

    This film is a beautiful example of Symbiotic Communications. It delivers it's key marketing message: wear your seat belt. But it communicates more than that; it champions deep-rooted values around family, love, compassion and embracing life. It forms a symbiotic relationship with its audience, tapping into our soft-wired need to support each other. This is more than an advert about surviving - it shines a light on what we need to thrive as a human species. My favourite ad of all time. For another example of Symbiotic Communications - something that cooperates with its audience on a deep and intimate level - watch Yourself - my favorite video of all time: http://www.globaltoleranceconnect.com/video/yourself-1

  • Page 1

  • One out of every five drivers will be involved in a car crash this year.  Educate yourself with helpful stats
  • Reframe a challenge as something positive.  This film reframes a tragedy from the lens of positivity, just like the Adopt-a-Highway campaign.
  • Buckle up.  Even if you're in the back seat!

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