10,577 Views
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Susan
As many times as I have watched this, it still makes me cry. Thank you. -
Jeffrey Farrar Dean
Fair acting. -
Jane
Inspirational video. Please ALWAYS wear your seatbelt, don't text and drive and really don't be a distracted driver at all by using your cellphone. Your life is too important. -
Barbie
REMARKABLE! PLEASE WEAR YOUR SEAT BELT IN YOUR VEHICLE, FOR YOUR LOVED ONES, FOR YOURSELF AND FOR ME! LOVE AND HUGE WARM HUGS,barbie -
Esox
It shows respponsiblity. We buckle-up for those that love us. We take care of each other even when we are not in thier very company. -
sethi
Beautiful , Thank you . Reality of life . -
Roger
Sheer love - at some point, love is all you need!
Roger - Thankly.com -
Simon Cohen
This film is a beautiful example of Symbiotic Communications. It delivers it's key marketing message: wear your seat belt. But it communicates more than that; it champions deep-rooted values around family, love, compassion and embracing life. It forms a symbiotic relationship with its audience, tapping into our soft-wired need to support each other. This is more than an advert about surviving - it shines a light on what we need to thrive as a human species. My favourite ad of all time. For another example of Symbiotic Communications - something that cooperates with its audience on a deep and intimate level - watch Yourself - my favorite video of all time: www.globaltoleranceconnect.com/video/yourself-1
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- One out of every five drivers will be involved in a car crash this year. Educate yourself with helpful stats.
- Reframe a challenge as something positive. This film reframes a tragedy from the lens of positivity, just like the Adopt-a-Highway campaign.
- Buckle up. Even if you're in the back seat!
Norma