In this intriguing and thought provoking video several photographers are given the task of creating a photographic portrait of the same man. The twist is that each photographer is told something different about who the man is: an alcoholic, an ex-prisoner, a hero, a psychic, a fisherman, a self made millionaire. How do their preconceptions, based on false information, influence how the photographers portray their subject? The video states that "photography is shaped more by the person behind the camera than what is in front of it" and this experiment is a vivid example of that concept.