What do you see when you look in the mirror? What emotions well up as you contemplate your reflection? How does the face in the mirror square with the countless images of "beautiful" and "healthy" skin bombarding you daily? The global market for skin lightening products exceeded US$ 4 billion in 2017. Watch these inspiring young women not only "owning" the color of their skin, but also firing back at corporate advertising's "less than" marketing agenda.