"Did you know?" begins this elegant exploration of the exponential rate at which our technology is expanding. "That if MySpace were a country, it would be the 11th largest in the world? That the Top 10 Jobs that will be in demand in 2010 didn't exist in 2004? That the number of text messages sent and received each day exceeds the population of the planet?" A timely invitation to re-visit many of our assumptions. And with it, the suggestion of a final question: what role will each of us play in this dynamic "shift"?