We are quick to give thoughtful advice to others; but sometimes we forget to apply that same logic and compassion to ourselves. In this deliciously subversive anti-smoking campaign, created by Ogilvy & Mather for the Thai Health Promotion Foundation, children approach smokers in a surprising way -- with surprising results.


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  • Shail

    This video is so powerful, it's short and so to the point about how bad cigarettes are for people. It's a reminder to anyone that does smoke to think about it and how one can get rid of this extremely bad habit.

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  • Ever marvelled at commercial advertising and wondered: what if this brilliance was used for social good? Check-out these awesome PSAs and marketing ads with broader inspirational and social value.
  • The tactic used by the children in this experiement follows the model advocated by peace-maker and change-agent Adam Curle.  Learn more about the strategy of "awareness and balance".
  • The next time you want to change someone's behavior, stop and think of a peaceful, creative way to get them to see things from your point of view.

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