"What you seek, you will find. What you summon, will find you." In this TEDx talk, Amy Krouse Rosenthal invites you to save the world by beckoning all that is lovely - by December 21, 2012! One week, one day, one hour, or one minute, let us all join together in creating a more beautiful world.


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  • Learn more about the things Amy likes to make. and take a look at the beautiful digital images of winning submissions for "The Beckoning of Lovely."
  • Be vocal in times of beauty.  This story reminds us that there is another kind of activism - to stand up and speak out when you encounter unexpected moments of joy, warmth, beauty or compassion.
  • Join the call to beckon lovely - put up your own sign somewhere. And let us know what lovely thing you did today.

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