A film by HooplaHa.

Sometimes, our greatest personal challenges become our guiding lights, pointing us in the direction we need to go. You see, Jeff was born with spinal meningitis. After years of illnesses and general weakness, teenage Jeff took it upon himself to look for an alternate way to strengthen his body and control his immune system. Eventually, his health-food path led Jeff to open Nature's Temptations, an organic market in Ridgefield, Connecticut.


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  • Aparna

    Amazing and Inspiring!

  • Page 1

  • Tour Nature's Temptations and see what Jeff built from the skills he learned facing his health issues.
  • Learn more about the ancient idea of food as medicine.
  • Consider a challenge you have faced in your own life. Share the gifts resulting from living with that challenge with others who are similarly challenged.

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