“One’s circumstances do not determine one’s potential.” What does it take to merge big data, creativity, and your potential? What does it mean to change a narrative? Lisa Russell, a filmmaker, entrepreneur, and StoryShifter, discusses all this and more in her TEDxAshbury Park talk. Russell, an Emmy-winning filmmaker with a Master’s in Public Health shares her career journey and the power of responsible storytelling. In doing so, she also established StoryShifter, a place where artists can share stories and be involved with social good using big data and creativity. Learn more about the importance of being a responsible storyteller.