“One’s circumstances do not determine one’s potential.” What does it take to merge big data, creativity, and your potential? What does it mean to change a narrative? Lisa Russell, a filmmaker, entrepreneur, and StoryShifter, discusses all this and more in her TEDxAshbury Park talk. Russell, an Emmy-winning filmmaker with a Master’s in Public Health shares her career journey and the power of responsible storytelling. In doing so, she also established StoryShifter, a place where artists can share stories and be involved with social good using big data and creativity. Learn more about the importance of being a responsible storyteller.


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  • ajit

    clarity and perfect direction....truth hurts but also moves minds to rethink their direction

  • Lina Cuartas

    Extraordinary!!! Shei a Victoria Amazonica! A passionate, authentic, icaring generator of Change!!!!

  • Ronnie Dunetz

    Great video, wonderful, empowering talk, I love your ethical energy Lisa!

  • Kim Zombik

    thanks so much for a great talk! what i really loved was the line of questioning she posed regarding the responsibilities of conscious film-making, so that it does not become exploitative.."poverty porn" i think her words were.

  • Kiran

    Empowering video.. ‘your circumstances do not determine your true potential’

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  • How can big data, creativity, and social good be combined successfully? Learn more about StoryShifter and its work.
  • How is the United Nations aiming to transform the world for the better? Learn more about their Sustainable Development Goals. 
  • When you meet someone, do you think more about their circumstances or their potential? Meet one person and encourage them to achieve their hopes and dreams without reflecting on their circumstances. 

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