Giving Tuesday is a global movement that celebrates generosity on the Tuesday after American Thanksgiving. This movement began in New York in 2012 and was started to encourage people to do good and to practice generosity. The movement was adopted in Canada the year after by GIV3 and CanadaHelps.org. Giving Tuesday serves as the unofficial start of the year-end fundraising season. Canadians in particular are encouraged to participate by donating money or goods, volunteering their time, or performing acts of kindness for their communities and favorite charities. Countries all over the world have joined the movement and encourage a wide range of ways to give back, including financial contributions, volunteering, and spreading generosity through social media using the hashtag #GivingTuesday.