Kevin Richardson, winner of the Volkswagen fun theory award highlights how his innovation, "Speed Camera Lottery" became reality. Cameras take pictures of speeding vehicles and charge drivers fines for speeding. These charges go into a lottery draw which a driver following the speed limit will end up winning. With drivers becoming more cautious and enthusiastic about driving under the speed limit, the average speed of the drivers has decreased by 22% since the launching of his innovation.


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  • Free Range Learning

    There should be a Fun Theory of learning. Here's how it works:

  • Lucky Penne

    P.S. As long as that camera is accurate! ~pda

  • Lucky Penne

    Fascinating experiment ~ proof positive, it's all about the fun! ;-)

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  • Explore other innovative ideas sprouting from the fun theory. 

  • Learn Bernie DeKoven's perspective about how fun and playfulness are integral in a community. 

  • Can fun theory really change human behaviour? Think about an important, but often neglected task and introduce a FUN way to do it. Test the fun theory! 

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