Flamboyant British entrepreneur John Bird tells his story, from living on the streets as a child in a London slum, to current success in promoting innovative products that have both commercial and social payoffs. His latest is the Wedge Card, which provides discounts for shopping in a specific local community, with part of the discount going to local institutions or projects that address local needs.


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  • Learn more about John Bird.

  • Advocate regarding the Big Issue to areas in your community that may be able to use it.

  • Shift the mindset that you approach the homeless with - we are all people, and not so different from each other.

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