It's not easy to change a dysfunctional system that puts corporate profits above the health and happiness of people. It takes more than just "voting with our pocketbooks"; it takes political involvement. In her latest film, Annie Leonard gives us a simple formula for social transformation: CHANGE = a big idea + collective identity + action.


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  • Adam

    Really awesome :-) I really appreciate the emphasise on when people take action in small ways we can create big change - but how important it is to go beyond that. It reminds me of the powerful quote 'Never doubt that a small group of thoughtful committed citizens can change the world, indeed it is the only thing that ever has.' - Margaret Mead. We can't do it alone! So please check this out - Be The Change Project!

  • Philana

    Really well done. The message is simple and easy to follow and understand. I really liked the invitation to finding out what type of change-maker I am.

  • Deanna Joy

    Soooooo Grateful that i am Not Alone~ Great Video!~ Clear & Positive ~ We Don't need to morph into Something else ... Just Be Ourselves ~AND Do It Better~ Putting Our unique Gifts & Talents To Work... TOGETHER~ Thank You! Keep Up The Good Work :-D'JOY

  • Paulo Reanato

    Great video!! Change comes from within ourselves but it's when we take action that it can endure and be the exemple for others.

  • Ruth Mentley

    Change is possible from the grassroots. We can all be part of a positive change

  • Mary

    clarity, simplicity, focus ! Real democracy !

  • Catherine

    It inspired me to get out there and get involved

  • Subhani

    Excellent. We all should follow this and become change makers for protecting our planet.

  • Ann R Davis

    I think we need to quit automatically thinking government should solve our problems for us. WE are the government, not the politicians. True, we may have to work with politicians and big business (I don't believe "Corporations" are essentially evil), but we, the people, made these problems. We need to examine all that "stuff" to see what we want and what we actually NEED. Also at the root is the fact that we think "stuff" will make us happy. Its only a temporary "fix." I am wary of militant action and forcing people to do something that may not turn out to be the best avenue. I love the idea of persuasion and a really thinking group who have no power agenda, but only want what is good for our country, our world - to put forth ideas. One at a time might be good. One stable and wise step at a time, no power ploy, no ANGER and unnecessary conflict, and I'm in.

  • Barbara

    Change is a big word; the only change that would work for all of us is get rid of the current congress, all of them. When you go to the ballot box dont vote for the incumbent, vote for the new guy, lets brake up the club of incompetence in DC. If ou dont like the new guy, vote him out the next time. Nothing, but nothing can be worse than what is on the hill now, with new ideas and ew people the rest will follow to clean up our country and planet

  • George

    The video is well laid out, simple and to the point. I feel that change in this respect is the responsibility of each individual person, and not government or corporations, even though both have the responsibility to adjust and focus on change. Change in these two sectors is difficult, but as the video shows, if people start demanding and taking action both have no choice but to change. Neither can afford to ignore demand, corporations must respond in order to survive, and politicians must be responsive to peoples demands as well. Having said all that, ideally, city, state and the federal governments should take the lead towards change. Realistically, people have to exert pressure for either one of them to get off their rear ends and act.

  • Marianna

    Annie Leonard has such a gift for getting to the essence. I am a communicator, nurturer and networker. The film inspired me to focus on these talents and do my part to help all of us take action. Thanks Karma Tube Team. You are the Best!!!

  • Bonnie Fairchild

    What inspired you about this video? I cried through the whole thing. Then had a nice laugh when the cartoon character kicked the corporation out the door! Right on! Thanks a million!

  • Blythe Million

    This is so well laid out, like train cars leading to the engine where each part of the whole is clearly defined making it exciting and possible for all of us to get to the point of change we want to see in the world. So, action together is the engine of change. I am ready, willing and able to work with others to make the changes I want to see in the world. Thanks for reminding me we all have a particular part to play in a successful, dynamic movement of change.

  • Hunt Henion

    As the video says, it all comes down to "an economy that puts people first!" Check out our FREE 5-part seminar on how to set up this New Economy - working with what we have in a way in which EVERYONE

  • Page 1

  • Learn more about Annie Leonard and her "Story of Stuff" Team, and the way they are using digital storytelling to teach about the insideous aspects of our consumer economy and chart a path to a better future.
  • Ready to help change the system? Start by findinging-out what kind of changemaker you are. Then share your ideas about how to improve the world.
  • Citizens' action doesn't always have to be an angry protest. Send a note of encouragement to a politician that you feel is doing positive work.

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